Graphic Designer

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The Role of Graphic Designer

The Graphic Designer is responsible for producing the color schemes applied to the vehicle, including any special sponsorship decals, together with the final graphic renderings and any additional team marketing materials.

They are also in-charge of developing team materials and branding (including the team’s portfolio, business cards, letterheads, etc.)

The Graphic Designer works with the Design Engineer to ensure any schemes will fit the shape of the vehicle and the Resource Manager and Sponsorship and Marketing Manager for additional marketing development.

Responsibilities

• Generate Team Branding Development

• Development of all team branded materials (including portfolios, business cards, letterheads, social media banners, etc.)

• Oversees printing processes with the Resource Manager

• Work with the Manufacturing Engineer to develop a feasible, on-brand paint scheme for the final car.

Main deliverables

• Team Logo and Brand Standards (colors and typography)

• Team Portfolios (Enterprise and Engineering)

• Marketing, Sponsorship and Digital Media Document

• Team Business Cards

• Team Letterhead

• Pit Display Graphics

• Sponsorship Packet

• Apparel Design

• Social Media Graphics

Skills

• Graphic Design

• Brand Standards Development

• Formatting for Professional Printing

• Video Editing

helpful resources and software

• Adobe Illustrator (For logo and graphics development)

• Adobe InDesign (for document development)

• Adobe Photoshop (for photo editing)

• Video Editing Software

  • Adobe Premiere

  • MovieMaker

  • iMovie